If you’re looking to generate leads for your blog, this guide is for you. We’ll cover everything from basic lead generation methods to more advanced techniques.
By the end of this guide, you’ll have a lead generation strategy that’s tailored to your blog and audience.
Let’s get started!
Do You Have a Blog Yet?
If you don’t have a blog, the first step is to create one. It’s free and easy to do, and there are plenty of platforms to choose from. WordPress is a popular choice, as it’s easy to use and has lots of features.
Once you have a blog, you need to focus on creating content that’s interesting and useful to your audience.
This will help you attract readers and generate leads.
There are thousands of free themes as well as paid WordPress themes that will help you craft the perfect look and feel to match your overall branding.
Some of our favorite themes are Generatepress as well as Thrive Themes – both are extremely easy to use and are loaded with extra customizations that you anyone can use even if you’re not a developer – it’s all drag and drop.
In addition, Thrive has additional resources specifically for capturing leads from your blog.
Create Useful Content
The best way to generate leads from blogging is by creating content that’s useful to your audience. When readers find your content helpful, they’re more likely to want to learn more about your products or services.
There are many ways to create useful content:
– Start a blog series on a topic your audience is interested in
– Share case studies or success stories
– Write tutorials or how-to articles
– Share infographics or data visualizations
– Post interviews with experts in your field
– Debunk popular myths or misconceptions
No matter what type of content you choose to create, make sure it’s relevant to your audience and provides value.
In a perfect world, the idea here is to mix up your pieces of content then also throw in videos as well.
We recommend creating highly informative blog post that links to your webinar offer using either Demio vs Webinarjam platforms.
Promote Your Content
Once you’ve created great content, it’s important to promote it so that more people can see it. There are many ways to do this:
- Share links to your content on social media
- Email your subscribers about new blog posts
- Submit your content to popular blogs and websites in your industry
- Use paid advertising to promote your content
- Run a contest or giveaway
- Host a webinar or online summit
- Give a presentation about your content at an industry event
No matter which methods you choose, make sure you’re actively promoting your content.
This is essential to generating leads from blogging.
Advanced Techniques for Generating Leads
Once you’ve mastered the basics of lead generation, it’s time to move on to more advanced techniques.
One of the more advanced methods is using popups and optin forms.
However, it can go way deeper than just using these kinds of popups.
There are conditional logics that you can install where your leads are only displayed your popups based on what pages they have already visited and been exposed to.
Another strategy is to offer a PDF download of your blog post with some extra valuable content in exchange for their email.
This makes the content more valuable as well as getting all of the SEO benefits from creating an in-depth blog post.
Using this, you’re re-purposing your content creation
When creating content, make sure to focus on the needs of your target audience.
Generating leads from blogging can be a challenge, but it’s worth it in the end. By following the tips in this guide, you’ll be on your way to generating more leads from your blog.
That in turn increase more traffic, leads, and sales to your digital marketing business.